RESPONSIVE WEBSITEs across multiple regions

Bally Switzerland is famous for designing and making luxurious leather goods for both men and women. 

My role was to review and improve the user journey and to migrate the current look and feel from their previous platform provider to the Demandware platform (Now known as Salesforce).  The responsive sites gave Bally global coverage with localised sites for the UK, Switzerland, France, Germany, Italy, Europe, the US and an international site to serve all other markets.

In addition to delivering a global presence, the new sites quickly won industry recognition, rising in rank from number 46 on L2’s Digital IQ Fashion Index to number 2, giving the Bally site a “Genius” ranking.  This covered, technology, search and navigation, product pages, mobile and table experience and social media.


"Sanjay and his team did a great job. they were able to produce a design that not only reflected the bally brand but that was also aligned to the demandware product. utilising the ecommera wireframes made the design process quick and easy to implement"

Kirsty Garrish, Global eCommerce Director, Bally