London 2012 Official Shop

Desktop and Mobile commerce sites

The London Organising Committee of the Olympic Games (LOCOG) needed a partner with ecommerce expertise to fully manage an online store to sell promotional merchandise for the summer 2012 Olympic and Paralympic Games, including merchandising, marketing, fulfillment and site design.

At eCommera, I worked closely with LOCOG to design, develop and manage all content for both onsite and email marketing for desktop and mobile devices to a global audience consisting of approximately 4 million customers.