Pringles- TASTE REACtor GIF site
RESPONSIVE micro SITE FOR ALL WESTERN EUROPEAN MARKETS
The global FMCG brand Pringles, part of the Kellogg’s group, was looking for a partner to develop, design and build a viral marketing campaign to promote the relaunch of its popular snack product. The campaign enables consumers to upload their own picture and for it to be then superimposed onto a 'Awareness' GIF animation sequence of their choice. All Gifs generated are automatically posted to the campaign homepage's Gif Gallery. Consumers can also share via social media or download the Gif file to share themselves.
My role was to define and design a fun, cross-device user experience, incorporating a personalised GIF generator allowing consumers to engage directly with the brand. Isobar’s creative team provided the visuals for the project.