TAoRAY WANG SITE
RESPONSIVE WEBSITEs FOR US, UK and CHINESE MARKETS
Wang Tao launched her namesake brand ‘TAORAY WANG’, to bring her collections to the global woman who appreciates refined tailoring, sophisticated silhouettes and luxurious fabrics. TAORAY WANG designs for the powerful, professional and modern woman who wants to be stylish, elegant and sexy. The brand serves a global and confident woman who is not afraid to show her femininity in edgy design.
The brand required UX/UI expertise to design a digital experience that would allow fashionistas and members of the press to register interest and exclusively watch live footage of TRW’s latest collection from New York Fashion Week. My role was to design an intuitive and easy to use site that enabled users to view and share content across multiple social channels.